How to Use Facebook Lookalike Audiences With Custom Audiences

How to Use Facebook Lookalike Audiences With Custom Audiences

Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to… Continue reading How to Use Facebook Lookalike Audiences With Custom Audiences

Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday

Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

Posted by randfish The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. https://fast.wistia.net/embed/iframe/qctopyp3tb?seo=false&videoFoam=true… Continue reading Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

How to Use Facebook Ad Dayparting to Optimize Your Results

How to Use Facebook Ad Dayparting to Optimize Your Results

Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you’ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and run on specific days and times. What Is Dayparting? Dayparting is the practice of scheduling… Continue reading How to Use Facebook Ad Dayparting to Optimize Your Results

Who Wins the Marketing Fight Between Robots and Artisans?

Who Wins the Marketing Fight Between Robots and Artisans?

Do you hear that spooky rustling of the leaves outside your window? It’s artificial intelligence and machine learning, creeping around in the marketing woods like a Blair Witch comprised solely of ones and zeroes. The story advanced by MarTech companies is that robot marketing assistants, powered by the big data gleaned from customers and prospects,… Continue reading Who Wins the Marketing Fight Between Robots and Artisans?

The Latest Trends of Facebook Business Page Optimization

The Latest Trends of Facebook Business Page Optimization

You know that Facebook business page engagement leaves much to be desired today. You know that about 60 million Facebook business pages are active on this social media platform. And you also know that all those 60 million try to bite more than can chew and nail jelly to a wall: each wants their Facebook… Continue reading The Latest Trends of Facebook Business Page Optimization

6 Instagram Stories Design Tools for Marketers

6 Instagram Stories Design Tools for Marketers

Want to create more professional-looking Instagram stories? Wondering how to easily add design elements or music to your stories? In this article, you’ll discover six easy-to-use design tools that will make your Instagram stories more interesting. #1: Customize Stories Templates With Easil Price: Basic plan is free; paid plans start at $7.50/month Easil is a… Continue reading 6 Instagram Stories Design Tools for Marketers

The 9 Best User-Generated Content Platforms for Driving Engagement and Sales

The 9 Best User-Generated Content Platforms for Driving Engagement and Sales

In 2015, Adweek called it “the next big thing.” In the years since, it’s become colossal. In fact, because of the way it makes marketing more authentic and believable, user-generated content (UGC) may be social media’s most significant contribution to the world of marketing. A post on the Adweek blog said, “As the world has shifted to… Continue reading The 9 Best User-Generated Content Platforms for Driving Engagement and Sales