4 Strategies for Connecting With Schools on Social Media

4 Strategies for Connecting With Schools on Social Media

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook,… Continue reading 4 Strategies for Connecting With Schools on Social Media

Why Are Instagram Influencers Reluctant to Disclose Endorsements?

Why Are Instagram Influencers Reluctant to Disclose Endorsements?

In April, the Federal Trade Council (FTC) gave influencers and marketers a big slap on the wrist by way of more than 90 cease and desists. Apparently, after protecting consumers from deceptive business practices for over 100 years, the FTC didn’t like these modern social media celebrities and their failure to disclose endorsements. This past… Continue reading Why Are Instagram Influencers Reluctant to Disclose Endorsements?

How to Create Influencer Roundups: Tips and Tools for Bloggers

How to Create Influencer Roundups: Tips and Tools for Bloggers

Do you want to improve your influencer outreach for roundup posts? Wondering how to come up with a unique topic idea? In this article, you’ll discover a four-step plan to create effective influencer roundups. #1: Plan a Timeline for Your Roundup Timing is everything. If you plan your influencer-driven content in time for the upcoming… Continue reading How to Create Influencer Roundups: Tips and Tools for Bloggers

Moz the Monster: Anatomy of An (Averted) Brand Crisis

Moz the Monster: Anatomy of An (Averted) Brand Crisis

Posted by Dr-Pete On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster“. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade… Continue reading Moz the Monster: Anatomy of An (Averted) Brand Crisis

7 Decisive Differences Between Strong and Weak Content Marketers

7 Decisive Differences Between Strong and Weak Content Marketers

Our friends at Content Marketing Institute and MarketingProfs have released their 2018 B2C Content Marketing Benchmark and Trends Report. As always, it’s stuffed with interesting facts and figures. I have always found this research to have a good pulse on the reality of the content marketing business, and this year is no different. I encourage… Continue reading 7 Decisive Differences Between Strong and Weak Content Marketers

Unlocking A Differentiating Customer Experience

Unlocking A Differentiating Customer Experience

We are living in a rapidly changing world. Business, as usual, is being disrupted on a regular basis by new offerings from players like Amazon. Armed with significant data, these companies are able to exploit gaps in the status quo customer experience. Read more about the gaps between what customers expect and what brands provide.… Continue reading Unlocking A Differentiating Customer Experience

An Instagram Content Plan for Service-Based Businesses

An Instagram Content Plan for Service-Based Businesses

Does your business offer services? Looking for ways to make Instagram work for you? In this article, you’ll discover how to plan and construct Instagram posts to help your service-based businesses establish a strong visual presence. #1: Outline Your Content Mix Social media for service-based business is all about creating connections. You want to help,… Continue reading An Instagram Content Plan for Service-Based Businesses