How to Use LinkedIn Native Video

How to Use LinkedIn Native Video

Do you want more video views from LinkedIn? Wondering how uploading native video can help? Using the mobile app to record and share original, autoplay video directly on LinkedIn can boost views and engagement for your content. In this article, you’ll discover how to upload and share native video on LinkedIn via the mobile app.… Continue reading How to Use LinkedIn Native Video

Own Your Errors and Do Not Fauxpologize

Own Your Errors and Do Not Fauxpologize

You can’t fix a problem that’s already happened. You don’t have a time machine. But every time you make a mistake, you have complete and total control over what happens next. Yet, time and again, when businesses mess up, their leaders blow it when it’s time to ask for forgiveness. And we WANT to forgive.… Continue reading Own Your Errors and Do Not Fauxpologize

5 Ways Artificial Intelligence Can Help Your Brand Grow

5 Ways Artificial Intelligence Can Help Your Brand Grow

Why has AI become one of the most popular topics among marketers? Because it makes our lives easier. And then there’s the next question: How can it help? We’re facing an invasive amount of information, and we need to be able to process the huge chunks of data now available to us and make the… Continue reading 5 Ways Artificial Intelligence Can Help Your Brand Grow

5 Best Practices to Sustain Your Employee Advocacy Program

5 Best Practices to Sustain Your Employee Advocacy Program

Brands always rely on ‘word of mouth marketing’ and customer referrals to increase their market share. With the advent of social media and digital technologies, your employees are becoming the marketing engine of your business. They hang out in different social media channels and share updates to build their personal brand. Organizations today shouldn’t miss… Continue reading 5 Best Practices to Sustain Your Employee Advocacy Program

How to Create Snapchat Ads in Snapchat Ad Manager

How to Create Snapchat Ads in Snapchat Ad Manager

Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. Set Up a Snapchat Advertising Account Before you can start advertising on Snapchat,… Continue reading How to Create Snapchat Ads in Snapchat Ad Manager

SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

Posted by Tom.Capper Normally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.… Continue reading SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher