Posted by MiriamEllis Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge Panel and individual listing. We’re still only months into the… Continue reading How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley
Search Engine Optimization (SEO) is the practice of improving how specific web pages rank in a search engine’s unpaid results. But what tactics are companies using to achieve their important SEO objectives? To find out, Ascend2 fielded the Search Engine Optimization Survey, and a total of 279 marketing professionals participated. The results of the survey are… Continue reading What Are the Most Effective SEO Tactics for 2018?
Anyone can dabble in content marketing, but not everyone gets it right. It’s easy to make a mistake on social media that can burn you in a very public manner. Not every mistake is a going to sink your company, so what’s the harm? The answer to that is that is if you don’t do… Continue reading 5 Content Marketing Mistakes to Avoid [Revised for 2018]
Do your prospects and customers prefer WhatsApp to Messenger? Wondering how to create a Facebook ad that integrates with WhatsApp Business? In this article, you’ll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click. Why Combine… Continue reading How to Create a Facebook Ad That Works With WhatsApp Business
Posted by AnnSmarty When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. If you don’t have a YouTube channel, now’s the time to start one. If you have a channel and you never got it off… Continue reading A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and… Continue reading The 8 Things You Must Do to Improve Your Sponsored Social Ads
Infographics are a type of content—visual content. Which means that like all other content types you can think of—except maybe software or tools—they can be shared directly in newsletters to your email subscribers. And yes, a software is a type of content. But I won’t digress. Infographics are useful because visual content is easily remembered.… Continue reading Everything You Need to Know About Newsletter Infographics